Blar i USN Open Archive på forfatter "Hassani, Hossein"
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The Application of Big Data in Fashion Retailing: A Narrative Review
Madsen, Dag Øivind; Silva, Emmanuel Sirimal; Hassani, Hossein (Peer reviewed; Journal article, 2020)Big data continues to disrupt the fashion retail industry and has revolutionised traditional business models. Today, both leading fashion brands and new start-ups are using big data analytics to improve business operations ... -
Big Data in fashion: transforming the retail sector
Silva, Emmanuel Sirimal; Hassani, Hossein; Madsen, Dag Øivind (Journal article, 2019)Purpose Big Data is disrupting the fashion retail industry and revolutionising the traditional fashion business models. Nowadays, leading fashion brands and new start-ups are actively engaging with Big Data analytics to ... -
Googling Fashion: Forecasting Fashion Consumer Behaviour using Google Trends
Silva, Emmanuel Sirimal; Hassani, Hossein; Madsen, Dag Øivind; Gee, Liz (Journal article; Peer reviewed, 2019)This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast ...